#AroundTheWorldIn30Bites

The #AroundTheWorldIn30Bites Campaign was the second instalment of #LikeBreadButBetter Campaign, which kicked off in 2021.

#AroundTheWorldIn30Bites to showcase iconic sandwich recipes from around the world to encourage users to purchase Mission products which include Mission Naan, Pita and Wraps.

The campaign period ran from 27th of June to 11th September 2022 and was featured on both Facebook and Instagram.

The campaign also included a consumer engagement element through a contest. The contest for this campaign required the participants to simply create a sandwich using Mission wraps or flatbreads (Mission Naan or Mission Pita) inspired by countries they have travelled to. They were required to include the recipe and instructions for making the sandwich in their caption as well as tagging Mission Foods Malaysia with the hashtag #MissionFlavourOfTheWorld.

The campaign centered on the engagement of 30 micro and macro KOLs who each shared their most memorable sandwich enjoyed during their travels and recreated using Mission products. The videos were then reformatted on campaign key visual and reposted on Mission’s social media pages.